those snippity reviewers, bless them all. And also 
we have added a few chapters and an approach 
that we think is very fruitful to flesh it out and 
bring the new innovations on-line.” They took one 
look at it, sent it back and said, “We don’t want 
this. We want more of the old stuff. Give us regular 
essay. This is all new stuff, we don’t want it.”

We kept working, and after awhile we had what we 
thought was enough. We had a contract with 
Doubleday for four books. A couple of those 
weren’t going so well because we’d been spending 
all our time on Understanding Media  and these new 
laws. So we sent them the manuscript and they